Prada Doll House: Design of 10 Secret Rooms

👉 SEE THE FULL PROJECT WITH ALL ANIMATIONS

In this project, I worked as both Art Director and Designer, responsible for the visual conception and composition of all rooms inside the Prada Doll House. My role was to conceptually design and visually assemble each space, translating fashion looks into distinct spatial worlds and ensuring a coherent visual system across the entire house.

Prada Doll House is a native interactive project launched by Prada in collaboration with Buro 24/7 across seven markets. By styling the model inside an interactive dollhouse, users explore ten secret rooms inspired by the Prada Resort collection. Each room functions as an independent visual narrative, built around the mood, rhythm, and character of a specific outfit.

The project came to us with an existing concept and architectural structure of the house. Within this framework, my task was to develop the visual ideas for all rooms and bring them to life compositionally and aesthetically.

I worked closely with the Petrick team, the production team, and the animation team, collaborating throughout different stages of the project.