TÜV SÜD: Corporate Identity

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I worked as a Designer within the creative team at TÜV SÜD, contributing to the development of a new corporate design system for a global brand. The goal of the project was to create a flexible yet consistent visual identity that could function seamlessly across international markets.

My responsibilities included developing design concepts, defining the layout system and color palette, curating and selecting imagery, etc. I worked closely within the creative team to translate strategic brand goals into a clear and scalable visual language.

A key focus of the new brand design was strengthening TÜV SÜD’s communication around sustainability and digitalization, both central to the brand’s future positioning. The design system was built to reflect the digital age across all channels while clearly showcasing TÜV SÜD’s service portfolio.

The updated visual identity combines an optimized logo with fresh colors, modern typography, and precisely crafted illustrations. Together, these elements express the brand’s values of innovation, progress, and diversity. The system was designed to function consistently across frameworks, guidelines, digital asset management, and templates.