Gabor: Brand movie and booklet

👉 SEE THE FULL PROJECT

This project was a comprehensive brand transformation for one of Germany’s most established footwear brands, reimagining Gabor for today while staying rooted in its heritage of quality and comfort. The new identity balances legacy and contemporaneity, addressing broader audiences and new international markets.

I worked on the project as Senior Designer, shaping the visual direction across concept, design, and execution. My responsibilities included developing moodboards, participating in the photoshoot, designing a brand booklet, overseeing the production process. I also acted as Art Director for the brand film, defining its visual storytelling and collaborating closely with production team. The film was presented as part of the official launch of the new brand identity.

The rebrand went beyond aesthetics and became a visible expression of strategy. It influenced digital presence, physical retail, and internal alignment, supporting the brand’s shift toward a more focused, brand-led organization.

Throughout the process, I worked closely with the strategy team, the Creative Director, and the client, translating strategic insights into a coherent and future-oriented visual system.